What we know
before we
send you there.
The reason we can answer a brief in ten days is that we've already done most of the work. Local Theory keeps a standing research practice in every market we operate in — so that when your brief arrives, we open a file, not a search bar.
Fig. 03 — Field notes, in progress.
Six things we track,
block by block.
Hour-by-hour pedestrian counts, mapped against weather, weekday, and event calendar.
Who's opening, who's quietly closing, and what the next two storefronts down should be.
Who owns the building, who owns the block, and how long they've held it.
Active filings, variance histories, and pending changes that move rent.
Actual signed comps — not asking rents — for spaces in your size bracket.
What's being written, photographed, and talked about — and where it's happening.
"We don't send you on tours. We send you on a hypothesis. The tour is just how we test it."